This Is the Ultimate Guide To Content Marketing and why I believe it to be one of the best marketing strategies to ultimately build your brand on the Internet, drive laser targeted traffic to your site and become the authority in your market!
So, if you’re looking to Add Content Marketing to your Marketing Strategy in 2022, or perhaps you’re just looking for some guidance with your current efforts…
Whatever your reason… I just know you’ll love my new guide.
what this guide will teach you; is insight into one of the most effective and valuable marketing techniques available to you – and it doesn’t have to cost you a dime. Honest!
CONTENT Marketing
Before we go any further I think it’s best if I begin by defining what exactly Content Marketing is… just so we’re all on the same page here.
Content marketing is a technique of making and distributing valuable and relevant content to bring in a much defined target audience with the over all objective being the creation of sales.
Basically, it’s a way to gain exposure for your business by creating high quality content and distributing it on the Internet.
As a direct result, your market finds you and your products or services with minimal time and effort on your part to make it happen.
Basically this is a way to reach out to your existing and potential future customers in a way specifically designed to attract them to you and keep them coming back.
Content marketing is all done without overtly trying to sell a product; it is intended to educate and inform the customers.
With typical marketing, the goal is to make a sale and the product or service is the main point of the approach. Content marketing is very different from this approach and has proven to be very effective.
The idea around content marketing is to deliver consistent and useful information to the customer.
In return, they will reward the company with their business and, over time, their loyalty to the brand.
This form of marketing creates a bond between the customer and the company.
This bond is a very hard one to break and results in ongoing business over time and a loyal customer.
Traditional marketing is becoming less and less useful as customers are able to skip commercials or change the channel on the TV.
Ads in papers and billboards are not interactive and provide no real help to the customer.
From a business perspective, they are next to impossible to track as well, Unless your ads copy is direct response.
Pop-ups on the Internet are another way advertisers try to market their products but this can be ineffective as more and more people use their pop-up blocking tools on their browsers to avoid these invasive marketing tactics.
Content marketing breaks the mold completely and as odd as it may seem, the customer is the one who searches out the information they need.
Not only do they remember where they found what they needed, they remember who provided the useful information as well -and this is where the marketing comes in.
Potential customers will buy from a company or person that they know, like and trust as well as feel that they have the same interests as they do.
This is why providing helpful advice and information is so very important to this marketing strategy.
If you’ve got a great copywriter or you’ve got some copywriting skills yourself, most of the time, the people reading information on your web page, or in your emails don’t even realize they are being marketed to as they read the content.
Content marketing builds trust, because the customer begins to look forward to your next content installment and may make decisions based on the information given.
Why Should Content Marketing Be Part Of Your Marketing Mix
Content is and should always be the driving force behind your business.
Essentially, it’s what directs traffic to you – meaning, you don’t have to go out and hunt down customers; instead customers come to you.
If you’ve been online for any amount of time, you’ve likely heard that…
“Content is King”
A phrase that is especially true when it comes to marketing your business.
Simply put…there’s nothing else available that even remotely comes close to bringing you the kind of benefits content does.
Think about it…
Our society is saturated with technology and the gadgets they’ve produced, and consequently, we’ve become accustomed to getting what we want, when we want it.
So it’s not surprising that the Internet has become one of the world’s most valuable resources, simply because it’s always there when we need – 24 hours a day, 7 days a week. We can hop online and in a matter of minutes find information on just about anything we want to know.
How To Write Marketing Content For Your Business
Here's 5 Tips for Choosing The Most Effective Marketing Content
Content marketing is the best way to get information to your clients or customers.
This is also the perfect way to gain the trust of your customers and increase your sales.
The problem is choosing the most effective type of content and presenting it in an attention getting manner
Effective content marketing is all about continually giving the client or customer whatever information they deem useful.
It demonstrates to prospects your company is paying attention to the needs of their clients and responding in a resourceful and expeditious manner.If the frequency and/or quality of information begins to slow down, your client base will begin to find another source of information, taking their sales dollars with them.
Once you have the articles, reports and other documents, you could add it to your email marketing platform to broadcast to your newsletter subscribers.
You can also use the content on your blog.
Having well written content based on a set of long tailed keyword phrases will provide your readers with the content they’re looking for, while also giving the search engines something to rank in their algorithm.
Not only will your customers thank you in replies and comments and continued loyalty, but the benefits of free search engine traffic simply cannot be ignored.
Search Engine Marketing + Content Marketing
A Perfect Match When Done Correctly
Before you begin writing all that awesome content…it’s important to note that simply because you write what you believe to be pretty informative, well researched and well written content…if you’re not following a particular set of rules when it comes to writing that content for the search engines, then it’ll never be found!
SEARCH ENGINE OPTIMIZATION
A.K.A. SEO
When the content you’re writing is properly optimized for search engines, your website will begin to “rank” in the search engines. The result is more “hits” or “traffic” to your website.
SEO is mainly accomplished using keywords throughout your content and website.
Keywords are specific words picked up by search engines when people are looking for a certain term and the more you use them, the more likely you will be placed near the top of search engine results.
Using keywords based on your website's content is the key to having SEO be truly effective in bringing more people to you.
SEO is important for bringing people to your content because, without traffic, your content does you no good at all.
It’s important to note that it will definitely take time and effort to get the keywords in place, but once you do, the traffic to your content will increase.
The biggest tip I could suggest today is to never stop the process of using new content to promote your business. There’s always new ways to get your name out there, however, providing free well researched written content that solves a problem for your customer will never go out of style.
Content marketing also establishes authority and credibility and is an incredible tool to build trust…
Let’s not forget that people usually do business with people they know, like and trust!