Look, I totally understand your frustrations. I know learning something new can be daunting and it may even seem very overwhelming to you, however, the benefits building your first sales funnel can bring to your business could be a “game changer”.
I also understand that you certainly didn’t start your business excited to start building your first sales funnel right? I’m pretty sure you know where your passion lies? I mean, that’s why you started your business right? You’re following your passions…
Whether your passionate about cooking and have opened a restaurant or maybe you’re a yogi, or yogini if you’re a female practitioner of yoga and have opened your own studio. Your passions would be food and cooking or health and healing others.
That’s why I started this here blog…because I’m following my passion, which is digital marketing strategies and teaching business owners and entrepreneurs, just like you reading this blog right now, how to implement strategies like Content Marketing, Sales Funnels, Email Marketing and Traffic Generation strategies to build, grow and monetize your business online.
But the reality of it is pretty simple, If you haven’t started building your first sales funnel yet for your business then there is no better time to start than right now!
So, all I ask is that you set aside any objections that you may have about building your first sales funnel while I explain the process.
So, you’re still here so I guess we’ll get to it. While sales funnels can basically come in all shapes and sizes, they all begin with a squeeze page.
The first step in building your first sales funnel
You’re going to need to create an effective squeeze page. This squeeze page must include something your target market places value in. While most people will offer some kind of free downloadable report in pdf format on some topic of interest to the squeeze page visitor, you are only limited to your imagination and the information you have from figuring out who your perfect customer is.
Lost trying to figure out what kind of lead magnet to offer your audience? I wrote a post titled 8 TYPES OF LEAD MAGNETS YOU CAN USE TO ATTRACT THE RIGHT AUDIENCE AND BUILD YOUR LIST Where I shared 8 different type of lead magnets. Click the link to check it out
If you’re target market is the quilting niche then perhaps you could entice your visitor with a free pattern or perhaps a discount code/coupon which could be applied to future purchases. Whatever offer you create, your lead magnet has to be top notch. It’s your prospects 1st impression of you and the type of quality they’re going to expect from you in your future products.
So you’ve created your irresistible offer that will convince your customer to trade his/her name and email address for your free report, discount code or whatever it is you created. You’re also going to need connect your autoresponder so that the prospect’s name and email address is added to it so you can email him/her after receiving it.
Step two in building your first sales funnel is delivery
Your prospect placed their trust in you by trading their contact information and you’re now going to need to send out whatever lead magnet you promised them in exchange for their contact information.
This is usually done in a welcome email to that prospect. You simply include the download link to the free report that the prospect was promised for submitting his/her contact information, or you could also paste a link to a video, or a link to free access to your membership site or simply pasting that coupon code I mentioned above.
You’re also going to take this opportunity to inform him/her about who you are, and let him/her know what information he/she can expect to receive from your email messages.
Step three to building your first sales funnel is Writing
Now is the time for you to get to writing…you’re going to need to write a series of small messages to your new follower which every subsequent follower after that will also receive.
You’re going to be essentially walking them through a journey of sorts where over time, like over the course of at least seven email messages spread out over a period of two weeks or so, you’ll present more information on the topic/issue/problem related to your free report to show your prospect that you’re a respected expert in this field and someone who can be trusted. By providing mostly information and including a link to your main product offer, you can build the relationship with your prospect and get him/her to trust you and your recommendations.
The fourth step to building your first sales funnel
The fourth step to building your first sales funnel comes after your prospect is comfortable enough with you and your recommendations, he/she will click the main product links in your email messages and go to your main product’s sales letter. If the sales letter is convincing enough of the benefits your product will provide to him/her, he/she will order your main product.
The fifth step to building your first sales funnel
The fifth step to building your first sales funnel is where you’re going to present one or more upsells and optionally one or more corresponding downsells. The first upsell will be presented as soon as the prospect has bought your main product offer. The upsell is designed to provide more value to the main offer for the customer, while it is designed to provide you with more profit.
The corresponding downsell is the same upsell offer or a slightly different offer at a lower price. The first upsell and corresponding downsell can be followed by more upsells and downsells, each presented after the purchase or denial of a previous upsell or downsell. All upsells and downsells are designed to provide extra value to the customer and extra profit to you.
When the customer has gone through your entire sales funnel, he/she will receive email(s) with access instructions for the product(s) he/she has purchased, while you will have added a new buyer to your buyer’s list.
Continue to grow your business by driving targeted traffic to your squeeze page making sure to test and track.
If you’re still feeling overwhelmed with the thought of building your first sales funnel, why not jump on my Sales Funnel Workshop.