Today we’re going to be discussing what I believe to be the top 5 benefits of implementing a Content Marketing Strategy into your business.
While some may believe content marketing is simply some fad or catchy buzz phrase of the day, I believe it’s a rock solid marketing strategy that will pay dividends well into the future of your business.
When this content marketing strategy is done correctly, you can expect to reap what you’ve sown long into the future. So let’s get started!
#1 Valuable content brings hordes of traffic to your site
Who doesn’t want targeted traffic visiting your website?
I’m pretty sure there isn’t a business owner in the world in their right mind who would say they’re not interested in getting targeted traffic to their website, sales pages or sales funnels.
Let’s be real for a minute here…the truth is we’re busy building websites and establishing a presence on the Internet because we want people to know more about us. We’re looking for people to get to know, like and trust us.
The good news is that with a properly prepared and choregraphed content marketing strategy, getting people to know, like and trust you is really something you can do almost on autopilot…and without continually having to pay exorbitant amounts of money to advertisement!
#2 You’re building your brand identity
When people consume your content, whether it’s videos on YouTube, your many valuable posts on your website, all the different articles/guest posts you’ve got floating around the internet or on various social media platforms, you’re essentially letting the world know what your brand is all about.
You’re establishing an identity online.
When people go looking for information that falls right up your alley, then chances are people will be able to better recall your brand over your competitors!
#3 You’ll gain your audience’s trust
It takes a lot of work to gain people’s trust. And it’s essentially what content marketing is – it’s a lot of work. But once you’ve successfully established yourself as an authority and your brand starts sticking in people’s minds, then it will be easier to gain their trust.
You’ll find that when you’ve captured people’s trust, getting them to follow your calls to action becomes much easier.
#4 Get higher conversion rates
The most successful content marketing campaigns have excellent conversion rates.
This means they’ve successfully positioned themselves as authorities in their industry, and they’ve created content that resonates with their audience.
Factor in great web design, and you’ve got a recipe for success!
#5 It’s great for your site’s SEO
There are plenty of SEO benefits to content marketing. When you consistently publish valuable content, you’ll be able to eventually rank for more keywords on search engines.
You’ll have a highly engaged audience on your site, meaning they’re not going to bounce right after they land on your page.
You can also expect many people will link to your content (search engines love this!) which will help boost your rankings on search pages.