Every entrepreneur trying to drive targeted traffic to their website in 2022 should be seriously looking into implementing a content marketing strategy into their businesses marketing mix. Perhaps you’ve tried content marketing in the past with little to no results? Well, in today’s post, I’m going to be sharing what I believe to be the 3 most essential components of any successful content marketing strategy.
Your content marketing strategy needs to be well thought out. You can’t just rush into it and expect to succeed.
Begin By Setting the Right Kind of Goals
There are smart goals…and there are non-smart goals.
Non-smart goals are basically those that don’t fit the S.M.A.R.T. criteria. What does that mean? Well, for your goal to fit this criteria, it should meet the following:
- Your goal should be Measurable / Meaningful
- Your goal should be Achievable / Acceptable
- Your goal should be Realistic / Rewarding
- Your goal should be Time-based / Tangible
- Your goal should be Specific / Significant
Having a SMART goal in place will help you achieve success in driving targeted traffic much faster.
You’re basically focusing on what can help you accomplish your goals while eliminating all the fluff .
You’re probably going to need to do some trial and error to find out what works best for your business, but you’d still be closer to your goals than if you decided to just ‘wing it.’
Do You Know Who Your Perfect Customer is?
Not knowing who to create content for has caused many content marketing strategies to fail.
Quality will always trump quantity anytime and one of the best ways to guarantee quality is knowing who your audience is. Armed with this information, you can create the kind of content that will appeal the most to them.
It’ll be easier to present yourself as an authority because you identify so well with your audience’s needs and their pain points. Fail to create an audience persona though, and you could be wasting all your hard work for nothing.
Create Content That’s Both Valuable and Shareable
Of course, the last ingredient to a successful content marketing strategy is the content itself.
When you create content that strikes a chord with your audience, then it’ll be so much easier to persuade them to follow your call to action.
Your audience will see you as an authority, hence, it will be easier to convince them to join your mailing list.
They’ll be more likely to listen to your recommendations, and you can easily monetize your content by inserting your own products or other brands’ products you’re affiliated with!